Technological advancements, such as the automation of video highlights by WSC Sports’ AI platform have aided Cricket Australia in gaining a broader audience reach by creating even more Women’s Cricket content, especially short-form video. “We can deliver over 100 posts on any given match day across multiple channels,” says Mike Morris, Digital Commercial Manager, Cricket Australia. “The nature of social media is such that speed, relevance and authenticity are crucial to serving the demands of our fans in the right way.” Using WSC Sports has helped Cricket Australia create more women’s content and faster, helping ensure fans are up to date.
