Allbirds to Sell Wool and Tree-Based Workout Clothes, Taking on Nike and Lululemon

The startup is launching a new line of athletic gear made of merino wool and yarn created from the pulp of eucalyptus trees. The fabric, which was two years in the making, is Allbirds’ latest attempt to rethink the apparel industry’s longstanding reliance on polyester and other synthetic fibers.

Read more on the Wall Street Journal.