People typically did not get overly excited about their mattresses until Casper showed up five years ago.
Casper is the online mattress startup that launched in 2014 and quickly became a social media phenomenon, with celebrities like Kylie Jenner showing off pictures of their new mattresses on Instagram and YouTube influencers posting “unboxing” videos where they excitedly pull a new Casper mattress out of a cardboard box after it arrived on their doorsteps.
“Oh my God, when Kylie Jenner posted about Casper I think it broke our website,” says Neil Parikh, one of Caspers co-founders, about Jenner’s March 2015 Instagram post, which garnered more than 870,000 likes.
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