Now, Heyday is giving its aestheticians another way to bring a human touch to digital interactions through the company’s pilot with HERO, a messaging app that facilitates conversational commerce between retailers and customers. Allowing its trusted professionals to influence product purchases outside of the treatment room has paid dividends for Heyday, which is seeing a 20% conversion rate through the platform. “The response shows how valuable professional expertise is to customers and how little it typically exists,” confirmed Ross. Added, Pollak, “ [As our locations re-open], the ability to connect digitally between visits will remain important to both the customer and aesthetician. If a customer thinks of us between appointments, that’s a win.”
